PENGARUH SHOPPING LIFE STYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOR MASYARAKAT HIGH INCOME SURABAYA
نویسندگان
چکیده
منابع مشابه
the facilitating effect of individual, environmental and fashion involvement factors on impulse buying
impulse buying behavior has a determinable role in developing the power of computability in the current consumer markets. hence, recognizing and improving the facilitating factors of impulse behavior is a necessity for increasing the profitability of such businesses. this research examines the effects of individual, environmental and fashion involvement factors by considering the mediator effec...
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ژورنال
عنوان ژورنال: Jurnal Manajemen Pemasaran
سال: 2012
ISSN: 1907-235X,1907-235X
DOI: 10.9744/pemasaran.6.1.32-41